Tuesday, 14 January, 2020 01:04:06 AM

Higher Education in Malaysia  >  Private Colleges  >  IACT College

International Advertising, Communication and Technology College
International Advertising, Communication and Technology College
IACT College
formerly known as Institute Advertising Communication Training


2-G, Block K, Jaya One, Jalan Universiti, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

Tel : +603 - 7956 0211
Fax: +603 - 7955 8909 (Admin)
Tel : +603 - 7955 8708 (Part-Time Courses)

IACT College started as Institute Advertising Communication Training (IACT), a Joint Education Committee of the Malaysian Advertisers' Association (MAA) and the Association of Accredited Advertising Agents, Malaysia (4As) in the early 1970s and progressed to a full-fledged education institute in 1993.

With over 30 years of experience in education and training, IACT is widely regarded as a specialist college in advertising and marketing communications.
IACT is therefore unique as it is an entity borne out of the collective attempts of these professional associations to formulate an effective system of education and training for the industry members and new entrants into the industry.

IACT College offers programs in tertiary education from :
Diploma and


Covering  fields of:
Mass Communication,
Marketing and Advertising,
Graphic Design,
Event Communication,
Professional Communication,
Media Studies.

In 1970, the two largest advertising associations in Malaysia came together to form what has become Malaysia’s premier college specializing in creative communication.

IACT College is a dedicated, talent prep-school for the creative communication industry, with 96% of its graduates employed in the industry within six months of graduation.

To be a caring institute, nurturing students and equipping them with the requisite attitudes, skills and knowledge to face the challenges of the Marketing Communications industry

IACT inspires to be THE leading institute for education and training in the field of Marketing Communications and Multimedia. IACT is committed to nurture its students and equip them with the requisite attitudes, skills and knowledge to be the next generation of dynamic leaders of the advertising and marketing communications industry.

Academic Strengths
Founded and endorsed by the advertising and marketing communications industry, IACT receives strong support from the industry. This enables IACT to tap experienced professionals from the industry to form the core of its teaching faculty. This close link with the industry enables lACT's students to receive vital hands-on training, especially during the compulsory three-month internship training in leading advertising agencies, media, public relations consultancies or media houses and marketing organizations. From day one of their classes, students are exposed to industry related work and this continues throughout their education at IACT, IACT has also launched its own in-house student agency CREACTIVE, to expose students to hands-on experience in dealing with real clients.
In classes, students are taught and groomed by industry professionals, who are also constantly benchmarking the course syllabus to ensure that it is significant to the relevant industry's requirements.
In addition, students benefit from the industry's professionals who not only teach but also advise on lACT's course curriculum to ensure that it is up-to-date and meets the industry's requirements.

Programme Outline
Certificate and Diploma Programmes
• Certificate in Communication Studies
• Diploma in Mass Communication
• Diploma in Advertising/ Marketing Communications
• Diploma in Creative Multimedia
• Diploma in Graphic Design
• Diploma in Broadcasting
• Diploma in Sales & Marketing
Partner Universities (advanced standing arrangements)
• Charles Sturt University, Australia
• RMIT University, Australia
• University of Canberra, Australia
• Auckland University of Technology, New Zealand
• Queen Margaret University College, Edinburgh, United Kingdom
• West Herts College/University of Hertfordshire, United Kingdom
• Hawaii Pacific University, United States of America
• Northwood University, United States of America
• HELP University College, Malaysia

Part-time Professional Development Programmes
The Advertising and Communication Industry is growing at a fast pace in tandem with Malaysia's strong GDP growth. Advancement in the industry requires employees to be retrained or re-skilled; traditional advertising and communication areas now require ICT knowledge and industry relevant courses to keep up with the times. lACT's professional development courses are designed to meet the needs of the industry, Whether it is to upgrade oneself or learn a new subject, IACT has lined up an impressive array of courses that will enhance one's knowledge and skills to help stay ahead of competition.
IACT offers four types of training, namely:
• Professional Development Courses (In the area of Advertising/Marketing Communications) (Weekdays, in the evenings, 3 - 5 months)
• Short Workshops covering specific topics such as Photography for Amateurs I & II, Brand Communication and Beyond Customer Service (Weekdays, in the evenings, 10 hours)
• Specialized Seminars/Workshops conducted at leading hotels in the areas of Strategic Brand Communication, Integrated Marketing Communication, Multi-Level Direct Marketing and Effective Branding
• In-house training in specific areas of Advertising and Communication

IACT is a Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training centre and as such, companies sponsoring participants for training can claim training grants under SBL, SBL-Khas, Prolus and Perlo schemes.


Companies that have participated in IACT programmes are:
• Adcentric • Advanced Medical Optics • Adwizard • Amway • AQM Creative & Comm • Ayamas Food • Batey Ads • Bert Communications • Big Tree Outdoor • Bumiputra-Commerce Bank • Ceres Sime Marketing Sdn Bhd • China Press • Ciba Vision • Dawama • Dentsu • Digi Telecommunications • Edaran Otomobil Nasional • Euro RSCG Partnership • F&N Coca-Cola • FFM Marketing • Halex Woolton • Ismail & Associates • Lam Soon Edible Oils • Life Publishers • Malaysia-on-Call • Mimos Smart Computing • Mulpha International • Nanyang Siang Pau • NEC Infrontia Asia Pacific • News Straits Times • Padiberas Nasional • PDQ Group • Pensonic Sales & Service • PosAd • Proreka • Public Bank • Publicis • Subang Jaya Medical Centre • Segi Reka Integrated • Stalheim Industries • Star Electronics Sales & Services • The Star • The Swatch Group • TT Resources • Universiti Teknologi Malaysia • Victory Aspects • Winwa Medical

Academic Facilities
Facilities in IACT include:
• Library • Computer Labs • Digital Multimedia Lab • Art & Design Studio • Illustration Studio • Photography Studio • Visual Communication Studio • Audio and Visual Room • Presentation Room • Recreation Room with comfortable lounge for discussion • AV Lab and Photography Dark Room • Lecture Hall • Discussion Room • Art Gallery • Student Center • Broadcasting Studio  

Student Support Services
The Student Welfare Department oversees visa applications for foreign students, student accommodation and general student welfare.
The IACT Student Council meanwhile, arranges social activities for students. This is a student body which represents the students and their interests. Under the guidance of two lecturer advisors, the student council consists of several different sections: PR & Event Management, Marketing, Administration, Sports, Creative and Community. It is actively involved in various activities from charity drives for the homes for the less fortunate to sports competitions like inter and infra college sports and games as well as prom night.
The IACT Alumni is a voluntary support group consisting of committed former students who have since graduated from IACT. It is set up to establish the following:
• To enhance involvement & participation of alumni
• To network amongst alumni
• To disseminate information on the latest industry news
• To enjoy special discounts on IACT 's Professional Courses
• To assist in career placements

CREACTIVE - (First Student Advertising Agency in Malaysia)
CREACTIVE is the first agency of its kind in the country CREACTIVE is akin to full-fledged advertising agencies and like any advertising agency. CREACTIVE offers a wide range of services to help companies build their market share; from advertising and public relations to sales promotion and multimedia designing.

The Communications, Advertising and Press Association (CAPA) is lACT's voice to its various publics. Whether to students, parents, shareholders, or industry professionals, CAPA is primary role is to articulate the oodles of activities and happenings in and around the college. And all this is done through its swanky publication, '15: A.M.'.

•dot. is a club where its practical skills are close or at par with that of the industry and to be elective to the community. Their mission is to provide an avenue and platform for video enthusiasts to learn, improve and share skills and to be the professionals in videography and to be able to share views and advice and to also to be an example to others.

Scholarships / Financial Aid
There are several scholarships and financial aid awarded to deserving students.
• IACT Scholarship • Star Education Fund • Sin Chew Daily Education Fund • Kumpulan Utusan Scholarship • McCann-Erickson Malaysia Scholarship • Naga DDB Scholarship • DDB International / Scholarship • Rapp Collins Scholarship

International Recognition
• IACT is the only educational institution in Malaysia that is accredited by the International Advertising Association (IAA), New York, a worldwide organization that represents the common interest of advertisers, agencies and the media.
• IACT is also accredited by the Chartered Institute of Marketing (CIM), UK.
Local Recognition
• Ministry of Higher Education, Malaysia
• National Accreditation Board (LAN)
-KP/JPS(KR7437)10/11 -KP/JPS(PA6366)08/110 - KPT/JPS(KA1478/PA7019)05/11 - KP/JPS(PA3252)03/08 - KP/JPS(KA2998)09/08 - (KA8057) - (KA80073)
The depth of knowledge and practical training received at IACT is also evident by the numerous academic achievements of its students locally and internationally. Over the years, IACT students have received a range of awards in local and international industry- student competitions such as the Kancil Awards, AdWave, Adrenaline, InterAd, IAA New York, Crowbar Awards (Singapore) and L'Oreal BrandStorm Awards, among others.


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