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Chartered Institute of Marketing, UK, the recognised professional for executives engaged in Marketing Management, was formed in 1911. CIM is not only a membership
organization
but it is also the examination body controlling and administrating the professional examinations for the award of the Certificate, Advanced Certificate and Post-Graduate Diploma in Marketing.
The Post-Graduate Diploma in Marketing is recognised as a degree equivalent and given access to many MBA programmes.
Course Description
Foundation in
Marketing / Introduction to Marketing
/Introduction to Business Communications
/ Introduction to Management
Certificate in Marketing (Externally Assessed)
- Marketing Fundamentals
- Customer Communications
- Marketing Environment
- Marketing in Practice
Advanced Certificate in Marketing (Externally Assessed)
- Marketing Planning
- Marketing Communication
- Marketing Research for Information
- Marketing Management in Practice
Postgraduate Diploma in Marketing (Externally Assessed)
- Integrated Marketing Communications
- International Marketing Strategy
- Planning and Control
- Analysis and Decision
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